Sell gold in Pari Chowk in four steps
Call or WhatsApp us
Tell us what you have — jewellery, coins, bars or silver. We confirm availability in your area.
Visit or doorstep visit
Come to our Greater Noida West office or book a doorstep visit where available. Confirm on call.
XRF test in front of you
Each piece is weighed to 3 decimals and tested with non-destructive XRF. You see every number live.
Get paid instantly
Accept the offer and receive payment the same visit — via UPI, NEFT, RTGS or cash within legal limits.
Your nearest EasyGoldBuyer office
Our office in Greater Noida West is accessible from Pari Chowk via the main Greater Noida expressway. TODO: confirm exact km and route.
EasyGoldBuyer — Greater Noida West
Shop 26, First Floor, Greater Noida West
Greater Noida West, Uttar Pradesh — 201306
Monday–Saturday, 10:00 AM – 9:00 PM
Walk-ins welcome. No appointment needed.
Doorstep visits — Doorstep visits to Pari Chowk area and adjoining sectors are available on request. Call or WhatsApp to confirm availability before scheduling.
Inside our office



Selling gold in Pari Chowk
Pari Chowk is the main roundabout and a key commercial reference point in Greater Noida, connecting the Yamuna Expressway, the Noida–Greater Noida Expressway and internal sector roads. It is surrounded by residential sectors, Knowledge Park, Omega sectors and the main Alpha commercial belt.
Nearby localities & societies
- Pari Chowk commercial area
- Alpha 1 commercial belt
- Omega 1
- Omega 2
- Knowledge Park 2
- Knowledge Park 3
- Chi 1
- Chi 2
- Phi 1
- Phi 2
- Kasna
- Surajpur
Getting here
Pari Chowk sits at the junction of major roads including the Noida–Greater Noida Expressway and Yamuna Expressway. It is well connected to all Greater Noida sectors by the internal road grid.
Reference points
- Pari Chowk roundabout (main landmark)
- Bennett University (nearby)
- Yamuna Expressway access
- Greater Noida Authority office area
- Aqua Line Metro — TODO: verify nearest station name and distance
Everything we accept in Pari Chowk
Any condition, any purity, any age. Gold content is what matters — not design or condition.
The formula, explained plainly
Your offer depends on three numbers: net gold weight, XRF-verified purity, and the live MCX 24K rate at the moment of the appointment. Every number is shown to you before you decide — nothing is adjusted after the fact.
Offer = net weight (g) × purity % × live 24K rate (₹/g)
- Net weight — Gross weight minus stones, clasps and non-gold parts. Shown line-by-line.
- XRF purity — Non-destructive X-Ray Fluorescence test done in front of you. Accurate to ±0.1%.
- Live rate — MCX spot price at the moment of the offer — not an earlier or lower rate.
Check the live 24K, 22K and 18K rates now → Live gold rates page
Illustrative example (22K necklace)
| Gross weight | 28.000 g |
| Less: stones | − 1.800 g |
| Net gold weight | 26.200 g |
| Purity (XRF) | 91.6% (22K) |
| Live 24K rate | ₹X,XXX /g |
| Your offer | Calculated live |
Illustrative only. Actual offer confirmed after testing. No gold price is hardcoded here — the live rate applies at the time of your appointment.
24K, 22K, 18K — what the karat means for your offer
Pure gold is 24 karats. Every karat below 24 is an alloy. Indian jewellery is almost always 22K or 18K. A lower karat means less gold per gram — which is why purity testing matters so much.
| Karat | Hallmark | Gold purity | Common use in India |
|---|---|---|---|
| 24K | 999 | 99.9% | Investment coins, gold bars |
| 22K | 916 | 91.6% | Traditional Indian jewellery — most common |
| 18K | 750 | 75.0% | Diamond-set and modern jewellery |
| 14K | 585 | 58.5% | Export jewellery — less common in India |
We use XRF testing to verify purity — not hallmark stamps alone. What is XRF testing?
What to bring to Pari Chowk
A short, standard checklist. Most of this you already have at home.
Government photo ID
Aadhaar card, PAN card, Voter ID or Passport.
PAN card
Required for transactions above ₹2 lakh as per applicable Income Tax rules.
One passport-size photo
Recent and clear.
Original purchase bill
If you have it — speeds things up but is not required. XRF verifies purity independently.
Cash payment limits and PAN requirements follow applicable Indian law. For personal tax implications consult your tax advisor. Sellers must be 21 years or older.
A short checklist — for your benefit
Carry a valid government photo ID and PAN card.
Bring hallmark certificates or original bills if you have them — they help, but are not required.
Do not melt, polish or chemically treat pieces before the visit. XRF reads natural metal; polishing can affect surface readings.
Keep loose stones separate from the jewellery if possible.
Ask which gold rate is being used — it should be today's MCX spot price, not an internal rate.
There is no obligation to sell after the valuation. You can take the offer in writing and compare.
The EasyGoldBuyer difference
Here is what changes when the process is fully transparent.
Selling gold in Pari Chowk
Yes. Our Greater Noida West office is open Monday to Saturday, 10 AM to 9 PM. If you can spare 30 minutes, bring your gold or silver and we can complete the full valuation and payout in one visit.
Other areas we serve

Get the best value for your gold
Get your gold evaluated by our team and understand its value before making a decision.
Our team is available during branch hours. Reach us on the hotline or WhatsApp and we'll get back to you.