How to Get the Best Price When Selling Your Gold

Selling gold should be straightforward — but most sellers leave money on the table simply because they don't know the three levers that determine their final offer. Here is a clear breakdown.

1. Understand the live market rate

Gold is priced globally in US dollars per troy ounce. In India that number is converted to rupees per gram every minute during market hours. The rate you see on MCX or a financial news site is the 24K (pure gold) rate. Your offer is always a fraction of that, adjusted for purity.

Check the MCX spot price just before your appointment. If the rate has moved sharply, you can rebook — a reputable buyer will lock the rate at the moment of offer, not when you walked in.

2. Purity is tested, not assumed

Hallmark stamps are a starting point, not a guarantee. The only accurate way to verify purity is XRF (X-Ray Fluorescence) or fire assay. XRF is non-destructive and gives a result in under a minute. Insist on seeing the reading — a trustworthy buyer will test in front of you.

• 22K jewellery is 91.6% pure gold
• 18K jewellery is 75% pure gold
• 916 / 750 hallmarks confirm purity but XRF verifies it independently
• Stones and enamel are subtracted before the weight is recorded

3. Net weight is what matters

Your offer is calculated on net gold weight — not gross weight. The buyer weighs everything, then subtracts stones, clasps and non-gold parts. Ask for the gross and net weights to be written down before you agree to anything.

The formula in one line

Offer = net gold weight (g) × purity % × live 24K rate (₹/g)

Any buyer who cannot show you these three numbers clearly is not one you should sell to. At EasyGoldBuyer every figure is shown on a printed breakdown before you accept or decline.